For years, the idea of “sales” in orthodontics has been looked upon with a bit of a taboo label, but the truth is that every day we “sell” to our patients when we present care. Are you deliberate in the way you market (and sell) to prospective new patients? There IS a science to the entire “sales funnel” and it’s not something that gets discussed much in orthodontics. From ads to post treatment marketing, this presentation will get you excited to run out and make changes in your practice.
- Will be able to make changes to the way they market their practice.
2. Recognize ways to increase case acceptance.
3. Determine new ways to help their practice stand out in the crowded marketplace.
Dr. Krieger graduated dental school in 1992 and moved to Seattle in 1996, where he established a solo boutique restorative practice. Making little money and feeling isolated and stressed out from the day-to-day management of a dental practice, Dr. Krieger spent thousands of hours attending every business, management and leadership course he could find. He learned about the importance of well-designed practice policies and systems during a year at the Schuster Center for Professional Development in Scottsdale Arizona, and an understanding of general accounting practices and industrial psychology at the University of Washington Graduate Business School’s “Dentist as CEO” program. Dentistry Today has named him “Top Clinician in Continuing Education” 11 times.
After 20 years as a restorative and cosmetic dentist, Dr. Krieger returned to residency to become an orthodontist and is a Diplomate of the American Board of Orthodontics. He currently maintains a private orthodontic practice in Lewisville, TX and is the administrator of OrthoPreneurs, a Facebook group dedicated to helping orthodontists run their practices with an entrepreneurial bent.
Most importantly, Dr. Krieger is a dedicated husband of 23 years, a father to three great kids and lives in Dallas, TX.